Kit 02 · Arize Gold · Premium
Arize wordmark · gold Z-fade · on bronze

Arize Gold.
The premium kit.

Polished bronze on black. Arize Gold leads — headers, CTAs, the wordmark Z-fade, all rendered with a brushed-metal gradient. Arize Red as highlight only. Reserved for premium, ceremonial, and sponsor moments — anniversaries, championship kickoffs, sponsor decks, anointed announcements.

01 · Color Palette

The Colors

Surface
Brand Black
#0A0A0A
Page background
Surf-2
Charcoal
#141414
Card surface
Primary
Arize Gold
#B8893A
Metallic bronze · headers · CTAs
Highlight
Arize Red
#C8102E
Highlights · sigil · accent
Light
Off-White
#F0F0F0
Body text · light surfaces

Black surface, bronze metal, red highlight. The gold reads as antique brass / polished bronze, not Saturday-morning-cartoon gold. Brand Black #0A0A0A is the page. Charcoal #141414 is the card surface. The dominant brand color is Arize Gold base #B8893A, rendered with a brushed-metal gradient#6E4F1B shadow → #D9B154 highlight → #B8893A mid — on headers, CTAs, and the wordmark, so the metal catches light. Arize Red #C8102E is highlight only — never dominant. Off-White #F0F0F0 for body text.

02 · Logos

The Marks

Wordmark · ZGWT
Wordmark · ZGWT
on dark · default
WEBP · SVG · PNG
ARIZE+ATC · WT
ARIZE+ATC · WT
on dark · lockup
WEBP · SVG · PNG · AI
Primary Mark · WT
Primary Mark · WT
on dark · avatars
WEBP · SVG · PNG · AI
Wordmark · ZGBT
Wordmark · ZGBT
on light · print
WEBP · SVG · PNG
ARIZE+ATC · BT
ARIZE+ATC · BT
on light · lockup
WEBP · SVG · PNG · AI
Primary Mark · BT
Primary Mark · BT
on light · print
WEBP · SVG · PNG · AI
03 · Brand Usage

The Rules

Identity rule

Polished bronze on black, not yellow gold. Brand Black (#0A0A0A) page, Charcoal (#141414) cards. Arize Gold base (#B8893A), rendered with a brushed-metal gradient on headers, CTAs, and the wordmark Z-fade so the metal reads. Arize Red (#C8102E) only as a highlight, never as a primary surface or button.

Reserve power

This is the premium tier — save it for moments that earn it: anniversaries, championship kickoffs, sponsor decks, anointed announcements. Don't dilute it on everyday work; that's Arize Red's job.

04 · Use For

When to Reach for This Kit

Right contexts (premium · ceremonial · sponsor)

Sponsor decksChampionship momentsAnniversary milestonesSummer Shred kickoffPremium announcementsAwards · medals

For everyday brand surfaces — website, workout cards, member portal, day-to-day social — use Arize Red. Arize Gold is the premium reserve, not the everyday default.

05 · Type Sample

Type in Context

Display · Archivo Black 900 · -0.03em · LH 0.95
Body · Inter 300 · LH 1.7
RISE TOGETHER.

Headers and CTAs in Arize Gold (brushed metal). Highlight words and the wordmark sigil in Arize Red. Body text in Off-White. Brand Black behind everything. The system is the whole identity.

Take this kit with you

Grab the printable PDF for your designer, vendor, or sponsor. Or head back to the portal to browse the rest.