APPLIED TO ALL DESIGNS

ATC Brand Standards

Foundation, voice, type & logo. Three documents that apply across every kit. View on the web or grab the PDF.

01 · Foundation

Brand Foundation

Story, mission, vision, promise, values — the identity layer. Combined into one document.

View Brand PDF
02 · Voice

Brand Voice

Voice & tone fundamentals plus voice-in-practice — boilerplate, say/don't-say, headline formulas, ship-check.

View Voice PDF
03 · Type & Logo

Type & Logo

Archivo Black + Inter type scale, plus the full logo usage system — clear space, file formats, co-branding, approval ladder.

View Type PDF
01
COLOR KIT 01 · DEFAULT

Arize Red

Arize Red Kit — Primary mark in Arize Red

The default brand expression — website, plus workout cards, member portal, and day-to-day product/internal surfaces. Disciplined red, Z-fade wordmark. The brand at work.

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COLOR KIT 02 · PREMIUM

Arize Gold

Arize Gold Kit — Primary mark in Arize Gold

Gold leads. Arize Red highlights. Reserved for premium, ceremonial, and sponsor moments — anniversaries, championship kickoffs, sponsor decks, anointed announcements. Pair with the Arize wordmark, gold Z-fade variant.

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02
02 · ASSET LIBRARY

Search, filter, multi-select, bulk-download.

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