The default brand expression — the website, plus workout cards, member portal, and day-to-day product/internal surfaces. Disciplined. The brand at work. Pair with the Arize Z-fade wordmark, red variant.
Charcoal cards on Brand Black backgrounds. White text. Red used only for CTAs, accent words, and emphasis.
Archivo Black headlines, weight 900, ALL CAPS, -0.03em tracking. Inter body, weight 300, line-height 1.7.
Arize Red is the everyday brand — disciplined and quiet enough to live behind real work without competing with it. For premium / ceremonial / sponsor moments where you want gold to lead, reach for Arize Gold.
ATC isn’t the kind of gym where you stare at a screen and disappear. Two coaches know your name. Members cheer for each other. And on the hard days, someone’s going to notice — and check on you.
Grab the printable PDF for your designer, vendor, or sponsor. Or head back to the portal to browse the rest.
