Arize Training Club is the gym that notices when you’re gone. Coach-led, community-driven, and built for results — in Yukon, Oklahoma.
Arize Training Club (ATC) is a premium coach-led group training gym in Yukon, Oklahoma — serving roughly 300 adults aged 30 to 50 who want serious training, accountable community, and a spiritual anchor.
Brittany and Devin Allen brought the gym to Yukon in October 2022 as FITCAMP 180’s first franchise outside its original market — they founded the location, built the membership, and ran it for three and a half years under that brand.
In April 2026 they rebranded as Arize Training Club. The move was to reflect their evolution into something larger: a culture, not just a gym. Two coaches run every 40-minute session. Members know each other’s names. And every class ends in a prayer.
ATC is the gym that notices when you’re gone — and a community where members lost more than 1,000 pounds together in 2025 alone.
Brittany is the heart of ATC — the coach members text on hard days and the voice on the floor calling people by name. A decade of coaching built her conviction that fitness without community is just another transaction. She leads programming, member care, and the pastoral side of the gym.
We’re not building Instagram bodies. We’re building people who show up — for themselves, and for each other.
Devin runs the operations and strength side of the floor. He spent a decade as a software developer in corporate America before trading the desk for the gym — and the systems thinking from that prior career shows up in how the place runs. A former athlete and now coach, his programming is rooted in real movement: cardio and strength in every 40-minute session, scaled for the real-life adult, not the influencer version. He keeps the lights on and the standard high.
Two coaches, every class. That’s the line we don’t cross. That’s the difference.
Full founder photography available in the Downloads section — or contact us for hi-res portraits.
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For journalists, podcast hosts, and editors. Each angle is on the record and ready to develop — contact Signal & Story to schedule.
Counter to the screen-and-disappear gym economy: a model where coaches text members on hard days, and absence is met with a phone call. A piece on community-as-product in fitness.
Every ATC class ends in a prayer. No performance, no platform — just a closing rhythm. A story about how spiritual practice integrates into commercial fitness without becoming a brand.
A small-town gym, 300 adults, a four-digit weight-loss number in a single year. The methodology is unsexy: two coaches, 40 minutes, names called out. A data-led wellness story.
Brittany and Devin Allen brought FITCAMP 180 to Yukon in October 2022 as the brand’s first franchise expansion, then risked a full rebrand to Arize three and a half years later. The story behind the change — and what survived from the old gym to the new one.
In an industry pushing toward AI form-checks and unmanned 24/7 access, ATC doubled its coaching staffing. The economics, the philosophy, and what it does to retention.
An 8-week community transformation program — pitched as both content series and brand-partnership opportunity. Member journeys, before/after, and on-camera coaching. Filming in summer 2026.
Curated Oklahoma events between May and July 2026 where ATC has a natural angle — for booth presence, member team entries, sponsor activation, or local media pitches. Priority is editorial guidance, not a commitment.
From day one, they met me exactly where I was and helped me regain mobility I didn’t even realize I had lost… The support, encouragement, and intentional coaching make all the difference. Their childcare is absolutely amazing — both of my girls adore it. One of my favorite parts is that every workout ends in prayer. Fitness and faith go hand-in-hand.
Brittany is the best! She has a gift for reading the room — when to push me, and when to encourage me. Her energy is contagious, and she always makes everyone feel seen. She’s the kind of person that makes you believe in yourself a little more every class.
In the last 2.5 years, I have gained so many new and supportive friends within this community. There’s a real sense of belonging and encouragement… From the very start, the leadership has demonstrated these values through their actions, creating an atmosphere where members feel genuinely welcomed and motivated.
Logos, colors, typography, photography library, fonts, and ready-to-use kits are all available in the ATC Brand Portal. For print or high-res photography, email atc-press@signalnstory.com.
